Speeding Up the Production of Media Reporting Packs

A leading marketplace provides paid media and "sponsored" category options to merchants on its platform.

This is a key revenue stream, empowering large-scale merchants to amplify their reach and drive more sales.

To support this service, dedicated Account Managers help merchants maximise their investment. They produce regular reports tracking investment performance and identifying opportunities for growth.

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The Account Management team was bogged down by a manual process. They had to painstakingly assemble various internal dashboards into a cohesive pack for each merchant.

This meant digging through internal systems, copying and pasting data on costs, impressions, clicks, and conversions into a client-ready format for the Quarterly Business   Review (QBR).

This process was a significant time drain, consuming around one full day for each product's campaign report. With dozens of reports to create each quarter, Account Managers were losing valuable time that could have been spent on strategic client engagement.

The marketplace partnered with Aether to ignite a new way of working. Instead of manually creating each report from scratch, the team built a dynamic campaign reporting template in Aether.

By loading their disparate channel data into Aether, they created a single source of knowledge, ready to be activated.

Now, updating the template each week is a simple process that takes minutes, not hours.