Faq’s

Generic AI tools are not designed to work with marketing workflows or share validated outputs in a repeatable format. Aether is purpose-built for marketing, commercial and insights teams. It ingests your internal content to ensure that every output is strategically relevant, on-brand, and grounded in your company's unique insights.

Aether will always cite the source and link the document where it found the data when producing its output. You can check that you are happy with the reference used ahead of publishing.

Aether can ingest both structured reports and data, including existing presentations (PPT), spreadsheets (Excel/Sheets), documents, research reports, strategy decks, and more. It converts this static data into live, searchable, and usable knowledge.

Aether doesn’t replace these roles, but it will massively assist and speed up the volume of reports they can work on. By rapidly pulling together the insights and data they need to do their job, and enabling quick updates of repetitive reporting, it can make the backlog of reporting requests obsolete.

Yes absolutely, by ingesting multiple sources of documents into your workspace, it can run complex synthesis and analysis that may take you unassisted hours and weeks of work.

When Aether is set up, it learns your specific corporate design, visual identity, and brand guidelines from your existing templates and documentation. This ensures that every generated deck or report automatically adheres to your brand standards, eliminating manual formatting errors.

Aether is designed to ignite progress across your entire organisation. While any team can harness its power, it delivers transformative results for teams that depend on swift, data-driven insights to make critical decisions. This includes Marketing, Customer Insights, Sales, and Customer Success teams, who can use Aether to turn buried knowledge into active intelligence and drive strategic growth.

Yes. Your data is strictly proprietary and is never used to train the public models. We adhere to enterprise-grade security standards, including key certification like SOC2 or encryption protocols to ensure your institutional knowledge remains secure and private.

Our implementation process is designed for speed. Once your key knowledge sources are ingested, which can take as little as a few days or weeks, your teams can immediately begin generating insights and decks. The value of faster content creation and better team alignment is realized almost instantly.