Overview
A leading NZ retail bank is a powerhouse in performance marketing,running campaigns across numerous product lines - mortgages, insurance,savings, and business products.
With a significant media spend, the team needed to stay on top of their combined campaign results with a Weekly Campaign report supplied to key stakeholders in the business.
The marketing team faced a manual, four-hour process to bring together the channel reports into one cohesive pack for each product line stakeholder.
About
The Challenge
From email opens and clicks, to paid media reach and social media impressions, the team needed to manually dig out the data and copy and paste it into their weekly campaign reporting reviews.
This was a huge time drain and took around 3 hours for each product’s campaign report.
The Solution
Partnering with Aether to ignite a new way of working. Instead of manually digging through reports, the team created a template for Weekly Inflight Campaign Reporting in Aether.
They load the disparate channel reporting data into Aether to act as the source knowledge to update the template each week in a few simple steps that take minutes and not hours.
The Results
With Aether, the team slashed the time and effort spent on campaign reporting by up to 50%. The Growth Marketing Manager experienced the transformation firsthand:
Aether turned a four-hour manual task into a one hour job, end to end empowering the marketing team to move faster, make data-driven decisions, and focus on what truly matters: driving results.
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